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Communication: Principles for a Lifetime 7th Edition
Steven A. Beebe (Author), Susan J. Beebe (Author), Diana K. Ivy (Author)
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A five-principles approach that helps students build practical communication skills
Communication: Principles for a Lifetime was designed to address the biggest challenge when teaching Introduction to Communication: how to present the variety of fundamental theory and skills without overwhelming learners. By organizing the text around five key principles of communication, authors Steven Beebe, Susan Beebe, and Diana Ivy help students to see the interplay among communication concepts, skills, and contexts. The 7th Edition has been updated with new coverage of social media communication strategies.